The challenge

Launch a new charging product in two Southeast Asian markets while communicating high-power capability through everyday value rather than technical abstraction.

The objective

Build product recognition, accelerate creator output, and convert real household power needs into measurable launch demand.

Creator strategy

Frame the product around outages, storms, travel, and shared-device moments, supported by ten repeatable script frameworks and rapid hook testing.

Execution

More than one hundred ten creators produced localized content across Indonesia and the Philippines, with paid amplification rotating first-three-second hooks by the hour.