The challenge

Stand out in a crowded personal-audio category while moving viewers from short-form discovery to measurable purchase intent.

The objective

Drive attributed TikTok Shop sales through credible demonstrations, price-value storytelling, and product-led creator formats.

Creator strategy

Pair Soundcore products with deal, lifestyle, and product-review creators whose audiences already use TikTok to discover and compare practical tech.

Execution

Creators used unboxings, feature tests, outdoor scenarios, comparisons, and direct product links. Visible campaign records show more than 13.7M impressions, 4,223 attributed orders, and over $159K in sampled attributed GMV, against $20K in creator investment. This implies 7.95× ROAS and a 695% estimated return before product costs and other expenses.