The challenge

Automatic litter boxes solve a real daily problem, but adoption depends on trust: owners need to see that the product is safe, simple to maintain, and comfortable for cats.

The objective

Build confidence in PetPivot's open-top, self-cleaning experience and make its no-app, low-maintenance value easy for cat parents to understand.

Creator strategy

Work with category-native cat creators whose audiences already trust their routines, product trials, and honest observations about pet behavior.

Execution

The current campaign tracker records 28 contracted creators, with 21 creators live across 24 placements on four platforms. Content spans first-use reactions, transition stories, safety demonstrations, odor-control proof, and daily-care routines.