The challenge

Introduce a smart lock and an outdoor battery camera without overwhelming audiences with technical detail or abstract security claims.

The objective

Build product understanding and confidence around safer entry, remote care, and reliable outdoor monitoring.

Creator strategy

Anchor creator stories in familiar situations: arriving home, checking on family, monitoring a garden, and managing access remotely.

Execution

More than thirty creators across the UK and Germany demonstrated facial and palm-vein access, app controls, 2K+ video, AI detection, wide patrol, and solar-powered endurance.